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Leveraging Google Business Profiles as a Marketing Solution for Small Businesses

  • Writer: Rebecca Waltz
    Rebecca Waltz
  • Sep 24, 2024
  • 3 min read

Let's talk about one of the best marketing solutions for small businesses: Google Business Profiles (GBP).

Hey there, small business owners! Looking to boost your local visibility and attract more customers? Let's talk about one of the best marketing solutions for small businesses: Google Business Profiles (GBP). This free tool can make a world of difference as part of your integrated marketing for small business strategy. Let's dive in!


Why Google Business Profiles Matter


Google Business Profiles help you manage your online presence across Google Search and Maps. Here's why you should care:


  1. Increased Visibility: 84% of discovery searches include phrases like "near me" or "within my area". GBP helps you show up in these local searches.

  2. Build Trust: 94% of businesses listed on the platform are considered reputable.

  3. Customer Engagement: On average, a listed business receives 59 actions per month, including calls and clicks.

  4. Valuable Insights: Google provides analytics to understand customer behavior.


Optimizing Your Google Business Profile


Ready to make the most of your GBP? Here are some key strategies for marketing for small business:


1. Claim and Verify Your Listing

Start by claiming your business listing. This gives you control over your information and signals legitimacy to customers. Interestingly, 64% of businesses on Google have verified profiles.

2. Keep Information Accurate and Up-to-Date

Ensure all your business details are correct, including:

  • Name, Address, and Phone Number (NAP)

  • Website URL

  • Operating Hours

3. Choose Relevant Categories and Attributes

Select categories that best describe your business. With over 4,000 business categories available, you can precisely define your offerings.

4. Showcase High-Quality Visuals

Upload high-quality images of your business, products, and team. On average, businesses upload at least 11 photos to their profiles.

5. Encourage and Respond to Reviews

Positive reviews are game-changers! In 2023, the average business had 66 Google reviews per location. Encourage happy customers to leave reviews and always respond to feedback.

6. Optimize for Local Search

Incorporate relevant keywords in your business description and categories to improve local search visibility.

7. Utilize Google Posts

Share updates, promotions, and events directly on your profile. Surprisingly, 40% of businesses worldwide haven't yet posted on the platform – don't miss this opportunity!

8. Leverage Additional Features

Make use of features like:

  • FAQ Section

  • Messaging Capabilities

  • Booking Options (if applicable)


Monitoring and Analyzing Performance


Regularly check your GBP insights to refine your strategy. Did you know that around 40% of businesses receive more than 1,000 views per month on their Google Business Profile?


Integrating GBP with Your Overall Marketing Strategy


To maximize your Google Business Profile:

  • Ensure consistency across all platforms

  • Promote your GBP on your website and social media

  • Use insights to inform your broader marketing strategies


Final Thoughts


By optimizing your Google Business Profile, you can significantly enhance your visibility and attract more local customers. Remember, this is an ongoing effort – regularly update your profile, engage with customers, and adapt your strategy based on insights.


With the right integrated marketing for small business approach, including a well-optimized Google Business Profile, you'll be well on your way to connecting with more customers and achieving your growth goals. So, roll up your sleeves, get your GBP in tip-top shape, and watch your business thrive!


Happy marketing, and here's to your local business success!


At KendallCatherine, our primary focus is on the marketing success of small to medium businesses. We are committed to providing comprehensive marketing solutions without nickel and diming our clients. We aim to build lasting partnerships with our clients, offering transparent pricing and tailored services to support their growth and maximize their marketing impact. 


Interested in learning more about how KendallCatherine can help market your business? Contact us today to schedule a free consultation.



Source: Coolest Gadgets - Google My Business Statistics 2024 And Facts

 
 
 

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