About KendallCatherine
KendallCatherine is the dynamic result of a unique mother-daughter partnership that blends decades of seasoned marketing expertise with fresh, creative energy. Co-founded by Rebecca Waltz, a marketing veteran with over 20 years of experience, and Kendall Hayes, whose college education and passion fuel innovative approaches, the agency combines strategic insight with vibrant creativity. Their complementary strengths drive a personalized, integrated marketing approach designed to empower small businesses.
This collaborative foundation allows KendallCatherine to deliver marketing solutions that are both strategic and authentic, reflecting deep industry knowledge alongside a genuine passion for helping local businesses thrive. By focusing on integrated marketing that fits each client’s unique budget and team capacity, they ensure effective execution without overwhelming resources-demonstrating that impactful marketing is achievable for businesses of all sizes.
Meet the Team
Rebecca Waltz
Rebecca's 20+ years in marketing and communications have shaped successful campaigns across multiple industries.
Rebecca has specialized in Demand activities, including events, digital marketing, campaigning and so much more..
Lead Strategist
Kendall Hayes
Kendall, who graduated from Ohio University-with a BFA in Dance, a Business Minor, and a Social Media Certificate- moves with a passion for creativity, performance, and business acumen. Kendall will complete her Master's Degree in 2026.
Social Media Director
Jodi Howell
Jodi Howell harnesses her crazy-awesome organizational skills to keep things running smoother and smarter. She’s excited to bring her knack for structure, problem-solving, and making things “just work” into the KendallCatherine world, where she helps turn ideas into seamless, successful projects.
Marketing Coordinator
